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羽绒服行业市场的突破途径

作者:habao 来源:未知 日期:2011-9-24 12:04:29 人气: 标签:
导读:经过约10年的发展,在我国一二线城市居民羽绒服的人均拥有量基本实现了2-3件,三线城市即农村也能够达到人均1件。因此,羽绒服在销售量上的增长discountnorthfa…
After about 10 years of development, a second-tier urban residents in China's per capita amount of Down 2-3 pieces of the basic realization of the third-tier cities that can reach the rural per capita 1. Therefore, the growth in sales down jacket discount north face little space, or even shrink, according to the national statistics of key large retailers, commodities down the growth rate of retail sales and retail accounts in recent years, thenorth face jacket proportion of clothing have a downward trend.

Face less optimistic situation, how to break down business? north face

First, enterprises should enhance the brand value down so it easier for enterprises to raise prices, giving consumers reason to shorten the buying decision-making process, develop a loyal group. In my view, the development of enterprises should be through accurate product positioning, and reasonable marketing, the introduction of high-quality products to enhance the brand value.
north face jacket
The market in several leading down apparel brands basically have their own specific market positioning, Bosideng popular routediscount north face         to go, Bingjie, Islay take the fashion line and so on. Once a clear brand positioning, product research and development will focus on positioning, carry out appropriate marketing efforts, in order to establish in the minds of consumers a good brand image, brand positioning has been determined in a short time should not be subject to change, not because Down-selling products on the market and follow suit, easily change their style.

In recent years, a growing number of fashion brands have also started down jacket in winter products, the professional brand constitute a certain threat down jacket, down jacket fashion brand launched in style though not much, bdiscount north face jacketut the single turnover is very high, The sales advantage is obvious. Down the brand you want in the professional market is very competitive, should learn from fashion brand marketing experience, and gradually go beyond fashion brands, such as walking down jacket brand of professional fashion line should be higher than ONLY, VEROMODA other brands have done even more discount north face jacket good; popular route to go down jacket brand professional should do better than U-NIQLO.

First-tier cities in China, down jacket has been very fierce competition in the market, especially the international brands and fashion brands to enter, making the professional down jacket brand subject to certain threats. In our third and north facefourth tier cities, the intensity of competition in the market less than a second-tier cities, but also has a relatively mature consumer, Down market is still large room for development, special attention should be professional down jacket brand development in these cities

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